Introducing my first race website!  The Littlefoot Triathlon is a sprint distance event (750m swim, 15mi bike, 5k run) held in Bear Creek Lake Park by Sean Wendt and Riptide Multisports.  The 2009 race will be the third running of the event.  Last year I had the opportunity to compete in the event, and despite frigid water temps (~55F), I can’t say enough good things about the race. Overall a really well organized event with a delicious hot breakfast afterward.  What more could you want?

Designing the site I had two goals:

1. Strong branding that easily links Littlefoot and Riptide Multisports.  I wanted the Littlefoot site to have the same basic layout as the main Riptide site.  Littlefoot also needed strong branding for the race specifically.  While I am still developing the logo, it was important to design the site with a unique and strong feel,  provided with the black and lime green color scheme coupled with a rugid, but modern look.

2.  Ease of use.  Triathletes range in age from 14-80+ (seriously).  The site has to look cool, but also be highly functional.  Nothing is more frustrating than hunting around forever trying to find how much the race costs or the link to register.  All information can be accessed within 2 clicks from the Littlefoot home page.  This is very key when designing in general, but even more so when you must appeal to a variety of ages and demographics.

Coming soon for the Littlefoot Triathlon:

• race logo
• race shirts

Coming soon for other race sites:

• Table Mountain Triathlon
• The Great Colorado Triathlon

Please visit (better yet, register for it!) the Littlefoot Triathlon site and let me know what you think.

http://littlefoottri.riptidemultisports.com

This entry was posted on Wednesday, January 14th, 2009 at 11:44 am and is filed under design, new site, triathlon. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.